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Goals Based Investing

As investors, we are tasked with anticipating future outcomes for the purpose of making better investment decisions for our clients. In anticipating what lies ahead, we often consider potential for a "black swan" event to emerge. A "black swan" is an unpredictable event that is beyond what is normally expected of a situation and has potentially severe consequences. We believe that risk should only be undertaken to the extent necessary to pursue our clients’ goals. Our role is to provide clarity so that clients can be informed, deliberate, and intentional about the real relationship between risk and return. Regardless of whether risk is a preference or a requirement, 360 Wealth Planners' advisors strive to fulfill broad diversification and reduce equity exposure when our indicators show it prudent to protect the portfolio.

Let's Look a Little Deeper


Bedrock Investment Philosophy

"We treat our clients like family." - Brandon Day, Founder

360 Wealth Planners is built upon these fundamental principles: sensitivity to expenses and taxes, proactive asset management, a transparent fee structure, and a measured approach to risk. We know that change is the only truly constant in the financial landscape. So, rather than run from or rail against this reality, our team seeks to work with it.

Proactive Asset Management

We believe investment portfolios must be managed professionally and proactively, and financial lives must be governed by caution and prudence. We are patient investors with an eye towards maximizing risk-adjusted returns, not merely gross nominal returns (which are the only ones that get reported). Our advisors review portfolios on an ongoing basis to ensure your portfolio aligns with your specific needs and objectives.

Sensitivity to Expenses and Taxes

Taxes are inescapable for all of our clients and are a significant consideration for many of them. Our advisors are experienced in mitigating the tax consequences of portfolio management. We exercise care in the appropriate placement of investments within taxable and tax-deferred accounts and continually monitor and review portfolios for tax opportunities.

Expenses reduce investment returns for every client. Since 360 Wealth Planners has no proprietary financial interest in any investment product, we strive to select investments for our clients that combine top performance expectation with the lowest possible cost.

Transparent Cost Structure

We are independent advisors, not brokers; as a result, we do not attempt to sell products to you. We primarily offer managed accounts with a cost structure based on your total household assets under management.  

when you do well, we do well.




(Bonds & Similar Vehicles)

Fixed Income

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